Introduction
In the world of menswear, fashion trends are constantly evolving. The Autumn/Winter 2024 season is set to kick off with the Italian trade show Pitti Uomo, and with it comes a new wave of style. This year, menswear is shifting away from the minimalist “quiet luxury” that has dominated the fashion scene, and embracing a bolder, louder aesthetic. Influenced by sports stars, fashion icons, and the power of social media, the menswear industry is ready to make a statement. In this article, we will explore the rise of loud luxury in menswear, the impact of sports stars on fashion, and the changing landscape of men’s dressing.
The End of Quiet Luxury
Quiet luxury, characterized by pared-down, understated elegance, has been a dominant trend in menswear for the past year. However, the fashion landscape is shifting, and menswear is moving away from this minimalist aesthetic. Leading style icons are favoring louder dressing, influencing the mainstream men’s shopper. The number of logos on the runway has grown significantly, indicating a departure from the quiet luxury trend. The rise of social media and the influence of athletes have played a crucial role in this shift.
The Influence of Sports Stars
Sports stars have emerged as influential fashion icons, challenging traditional notions of men’s dressing. Athletes, aiming to stand out on and off the field, often embrace bold and loud fashion choices. NBA stars such as LeBron James and Kevin Durant have been seen wearing luxury brands with prominent logos, while Washington Wizards’ Kyle Kuzma opted for a sparkly ensemble and a leather beret. These athletes have a significant reach and influence over the broader menswear customer base, making them powerful trendsetters.
The Impact of Social Media
Social media platforms have become a driving force behind fashion trends. The rise of bold dressing in menswear can be attributed, in part, to the influence of social media. Fashion influencers and celebrities with massive followings, like David Beckham and Timothée Chalamet, have a significant impact on men’s fashion choices. As social media continues to shape consumer preferences, bolder men’s dressing is gradually reaching the mainstream and mass-market retailers.
Enter the Eclectic Grandpa
In 2024, a new trend is emerging in menswear – the eclectic grandpa aesthetic. Inspired by grandparent fashion, this style embraces elements such as grandpa knits, loafers, and sweater vests. Pinterest’s Predicts report indicates a surge in searches for “grandpa style” and “eclectic clothing,” signaling the growing popularity of this trend. Celebrities like A$AP Rocky and Tyler the Creator have embraced the eclectic grandpa style, further cementing its influence in the fashion world. This trend extends beyond clothing and into homeware, with consumers embracing luxury heirlooms and traditional ceramics reminiscent of their grandparents’ era.
Supersize Me: The Rise of Oversized Silhouettes and Accessories
Menswear silhouettes and accessories are undergoing a significant transformation in 2024. The trend of slouchy, relaxed fits that dominated last year will continue to prevail. Traditional tailoring players, such as Zegna and Loro Piana, are modernizing their designs by embracing relaxed silhouettes. Baggy trousers, oversized blazers, and layering combinations like hoodies with blazers are becoming increasingly popular. Additionally, menswear accessories are getting supersized. Luxury handbags, once considered a women’s fashion staple, are now booming in the men’s market. Brands like Berluti, Gucci, Louis Vuitton, and Bottega Veneta have introduced oversized totes and travel bags, catering to the growing demand for statement accessories.
Jelly Dressing and a Shift to Color
A unique trend making its way into menswear for 2024 is the jellyfish aesthetic. This trend is characterized by puffed-up silhouettes, iridescent fabrics, and fluid lines, often in shades of blue and lilac. The Pinterest report highlights a surge in searches for terms like “blue jellyfish” and “jellyfish hat,” indicating the growing popularity of this aesthetic. Celebrities like Timothée Chalamet and Justin Bieber have been seen sporting jelly-like accessories, from diamond necklaces to sunglasses. Pantone’s color of the year, “Peach Fuzz,” may also play a role in menswear palettes, bringing pops of color to outfits and designs.
Conclusion
As the Autumn/Winter 2024 season approaches, menswear is set to undergo a significant transformation. The dominance of quiet luxury is giving way to bolder, louder dressing. Influenced by sports stars, fashion icons, and the power of social media, menswear is embracing a new aesthetic. The eclectic grandpa trend is emerging, bringing a mix of nostalgia and modernity to men’s fashion. Oversized silhouettes and accessories are becoming increasingly popular, offering comfort and versatility. The jellyfish aesthetic and the use of color are also making their mark on menswear. With these trends in mind, the menswear industry is ready to make a bold and stylish statement in the coming year.